PRIMAPrepared for Speedboat Bar & JKS

A Prima Experience at The Shelborne · Art Basel 2026

Speedboat Bar × Miami

We'd like to bring Speedboat to Miami Beach for a week at The Shelborne, with Prima paying to make it happen and Speedboat sharing the revenue with the hotel. It runs in its own space next to Medium Cool, poolside or in the hotel's restaurant. You cook. We handle everything around the kitchen, including getting your team here.

Target window

Dec 2 – 10

Opening

150 – 200 VIPs

Why Miami, why The Shelborne

You've just done New York at The Otter. Miami is the obvious next stop, and Art Basel week puts the right people on Collins Avenue at once. The Shelborne is a beachfront hotel on Collins at 18th Street.

Together with Medium Cool

The jazz and cocktail lounge from beneath the Gale moves to The Shelborne in November, with drinks by Naren Young, formerly of Dante. Jazz early, then DJs. Medium Cool gives your guests somewhere to go after dinner without leaving the building, the way the clubhouse upstairs does on Rupert Street.

Why Prima

  • —400+ venues under exclusive contract, including 95 of Miami's 100 best restaurants
  • —2,000+ affiliates and advisors sending guests. In Miami, that's the room you'd be cooking for.
  • —Every booking is recorded against whoever made it, so you leave knowing which hotels and concierges drove the week.
  • —Our COO, Patrick Venn, spent six years as Head of Enterprise at Tock, then ran enterprise for Amex Global Dining.
  • —We're live in London too, so this doesn't have to end when the week does.
Opening party

Invitation only, with a media preview for 150 to 200 VIP guests. Speedboat food passed and served, Luke Farrell in the kitchen, music curated with Medium Cool.

6 to 10 nights

A limited Speedboat menu of signature dishes and cocktails: house cocktails, Singha towers and whisky sodas.

Access

No public booking line. Every table books through Prima's network of members, concierges, hotel teams and advisors.

Basel brings the crowd; a week in season gives Speedboat the city to itself. Both could work, depending on your team's calendar.

The model

Prima pays to make it happen, Speedboat creates the pull, and The Shelborne gives us the space. Speedboat and the hotel share what it earns.

Prima

Sponsors, audience and demand. Prima and partners cover the Speedboat team's travel and stay, chef fee, ingredients, kitchen setup, opening party and promotion.

Run entirely through Prima

The Shelborne

Space, operations and staffing, utilities

Full booking and guest data after the pop-up

Speedboat / JKS

Creative, menu development, the look and feel of the room

Full booking and guest data after the pop-up

Next steps