Art Basel Miami Beach 2026

PRIMA is woven into the Miami market, and Basel is a critical part of that dynamic. Four pillars run that week, and the first carries through the season to Formula One.

Art Week

Nov 30 – Dec 6

The Fair

Dec 4 – 6

The Prima Ritual

Every Prima-booked table at our core accounts arrives to champagne and caviar the guest didn't order. It runs from Art Week through Formula One.

—Welcome pour and caviar on standard tables
—Full bottle and caviar ritual on premium tables
—Sits on top of minimum spend, never inside it

Prima at the Delano with artist Millie Brown

An invitation-only night for 100 guests, co-hosted with the Delano inside Photosymphony: A Live Plant Orchestra. Shot by World Red Eye and BFA.

—Living plants wired to biofeedback drive the sound
—Public debut at full scale, open seven days
—Brown has shown at Tate Britain, MOCA, LACMA

Speedboat Bar with JKS

JKS's Thai concept as a Basel pop-up at the Shelborne, next to Medium Cool. Booking is exclusive to Prima.

—A table only Prima can book
—A Miami test in the busiest week of the year
—Set runs through the season if it works

For JKS →For The Shelborne →

Industry Recovery Party

A thank-you for the concierges, F&B directors and hospitality teams who worked Basel, on Dec 8 or 9.

—MILA, Casa Neos or the Shelborne
—About 100 guests
—The people who move guests all season

Partners

Champagne: Perrier-Jouët, G.H. Mumm, Moët Hennessy, Pommery or Lallier. One house for the full run.
Caviar: Arne's, with The Only as alternate.

Accounts · 10 to 12 across Miami and Miami Beach

Delano · Medium Cool at the Shelborne · Faena · MILA · Casa Neos · Fontainebleau · The Miami Beach EDITION

Across the Miami season, the ritual runs through

Art WeekNew Year'sBoat ShowSOBE Wine & FoodMiami OpenMiami Music WeekFormula One